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BRAND GUIDELINES 1

TABLE OF CONTENTS ABOUT THE COMPANY 3 PRIMARY COLOUR SYSTEM SECONDARY COLOUR SYSTEM CALL TO ACTION BUTTONS OUR CORPORATE BRAND CORPORATE LOGO CLEAR SPACE LOGO SYMBOL UNACCEPTABLE LOGO USAGE USING DIFFERENT BACKGROUNDS 5 6 7 8 9 COLOURS DEFINITIONS PRIMARY COLOUR SYSTEM SECONDARY COLOUR SYSTEM COLOUR SCHEME 25 26 27 OUR ONLINE BRAND FONTS LOGO FONT PRIMARY FONT TEXT HIERACHY 29 30 31 CUSTOMER SEGMENTATION 11 12 13 OUR CORPORATE FONTS LOGO FONT PRIMARY FONT TEXT HIERACHY COLOURS DEFINITIONS 15 16 17 OUR SEGMENTATION HOME OWNERS COMMERCIAL PROPERTY OWNERS INSURANCE BROKERS DUAL BRANDING CONTACT HOW TO GET IN TOUCH 33 34 35 36 37 39 OUR ONLINE BRAND ABOUT OUR ONLINE BRAND ONLINE BRAND LOGO ONLINE BRAND NAME UNACCEPTABLE LOGO USAGE APPLICATION ON DIFFERENT BACKGROUNDS 19 20 21 22 23 2

ABOUT THE COMPANY Rebuild Cost Assessment Ltd Rebuild Cost Assessment Ltd is an organisation Regulated by RICS We are part of the RiskSTOP Group of companies We operate under a corporate brand which reflects our RiskSTOP identity In view of the digital nature of our operation we also use an online brand RebuildCostASSESSMENT com which is consistent with our corporate brand This guide covers both our corporate and online identity OUR VISION To permanently eradicate issues around inaccurate buildings sum insured OUR MISSION To provide rapid and affordable Rebuild Cost Assessments to property owners and relevant stakeholders by utilising disruptive digital and technological techniques 3

1 0 OUR CORPORATE BRAND 4

CORPORATE LOGO Our corporate logo is the primary visual element that identifies us This logo is to be used across all primary brand applications The logo design comprises two elements the logo symbol and logo typography The logo has adopted the RiskSTOP symbol and font to clearly link it with RiskSTOP Group Ltd The logo width should never be less than 30mm 30mm 5

CLEAR SPACE To ensure legibility always keep a minimum of 20mm clear space around the logo 6

LOGO SYMBOL Our logo symbol should never be used on its own The logo symbol should not be used on its own in place of the full logo Do not distort or resize the logo symbol as part of the Rebuild Cost Assessment Ltd logo 7

UNACCEPTABLE LOGO USAGE Please follow these rules to ensure the consistency of our corporate brand Do not squash or stretch Do not resize any part Do not place elements in the logo clear space Do not change the colour or use off brand colour Do not add effects Do not contain in a box when used against a white background Do not remove any part of the logo Do not use the logo symbol on its own Do not rotate the logo SAMPLE TEXT 8

USING DIFFERENT BACKGROUNDS The Rebuild Cost Assessment Ltd logo should only be changed to white as displayed below when it is not possible to use the full colour logo The white logo should only ever be placed on a high contrast background 9

1 1 COLOURS DEFINITIONS 10

PRIMARY COLOUR SYSTEM The primary and secondary colours are a key element of the Rebuild Cost Assessment Ltd corporate brand Type placed on top of both the primary and secondary colours must be white The primary and secondary colours can be used for all general use of type COLOUR CODES COLOUR CODES CMYK 73 20 9 0 CMYK 100 100 0 100 RGB 45 160 206 RGB 0 0 0 HEX 2da0ce HEX 000000 COLOUR TONES 90 80 70 60 50 COLOUR TONES 90 80 70 60 50 11

SECONDARY COLOUR SYSTEM COLOUR CODES CMYK 57 47 46 36 RGB 97 97 97 HEX 616161 COLOUR TONES 90 80 70 60 50 12

COLOUR SCHEME 13

1 2 OUR CORPORATE FONTS 14

LOGO FONT The DINMITTELSCHRIFT font is only used for our corporate logo This font should never be used for any other purpose Regular DINMITTELSCHRIFT A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 15

PRIMARY FONT The RALEWAY font is used for all text in print and web applications If RALEWAY is not possible then this may be substituted with ARIAL Regular Bold RALEWAY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 16

TEXT HIERACHY RALEWAY Body text Font Weight Regular Tracking 0 em Sentence Case Sub Headings Font Weight Bold Tracking 0 em Sentence Case MAIN HEADING Font Weight Bold Tracking 200 em ALL CAPS 17

2 0 OUR ONLINE BRAND 18

ABOUT OUR ONLINE BRAND Our mission is to provide rapid and affordable Rebuild Cost Assessments to property owners and relevant stakeholders by utilising disruptive digital and technological techniques To reinforce our digital approach we have developed a seperate online brand centred around our web domain RebuildCostASSESSMENT com Our online brand sets out to reinforce our core values of innovation customer focus and market disruption 19

ONLINE BRAND LOGO Our online logo is used across all primary brand applications with the aim of highlighting our web presence The logo adopts the corporate Rebuild Cost Assessment Ltd typography to ensure consistency and to achieve strong recognition The smallest the logo should be represented is 30mm wide 30mm 20

ONLINE BRAND NAME RebuildCostASSESSMENT com should always be written RebuildCostASSESSMENT com using a capital R capital C and ASSESSMENT all caps Do not use rebuildcostassessment com RebuildCostAssessment com REBUILDCOSTASSESSMENT COM or any other variations 21

UNACCEPTABLE LOGO USAGE Please follow these rules to ensure the consistency of our online brand com Do not squash or stretch Do not resize any part Do not place elements in the logo clear space Do not use off brand colour Do not add any effects Do not contain in a box when used against a white background Do not remove any part of the logo Do not change grey to blue Do not rotate the logo SAMPLE TEXT 22

APPLICATION ON DIFFERENT BACKGROUNDS The RebuildCostASSESSMENT com logo should only be changed to white in the following format when it is not possible to use the full colour logo The white logo should only be placed against a high contrast background in keeping with the rules for our corporate brand 23

2 1 COLOURS DEFINITIONS 24

PRIMARY COLOUR SYSTEM The primary and secondary colours are a key indicator to the RebuildCostASSESSMENT com brand design Typography on top of both the primary and secondary colours must be white The primary and secondary colours can be used for all general typography COLOUR CODES COLOUR CODES CMYK 73 20 9 0 CMYK 57 47 46 36 RGB 45 160 206 RGB 97 97 97 HEX 2da0ce HEX 616161 COLOUR TONES 90 80 70 60 50 COLOUR TONES 90 80 70 60 50 25

SECONDARY COLOUR SYSTEM COLOUR CODES CMYK 100 100 0 100 RGB 0 0 0 HEX 000000 COLOUR TONES 90 80 70 60 50 26

CALL TO ACTION BUTTONS PRIMARY CTA BUTTON CTA button before mouse hover Button Colour 2DA0CE Text White CTA BUTTON CTA button mouse hover Button Colour 616161 Text White CTA BUTTON CTA BUTTON CTA button before mouse hover Button Colour 616161 Text White CTA button mouse hover Button Colour 2DA0CE Text White HOMEPAGE CTA BUTTON CTA button before mouse hover Button Colour 000000 Text White CTA BUTTON CTA button mouse hover Button Colour 2DA0CE Text White 27

2 2 OUR ONLINE BRAND FONTS 28

LOGO FONT RALEWAY is the font used for our RebuildCostASSESSMENT com logo Regular Bold RALEWAY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 29

PRIMARY FONT The RALEWAY font is used for all text in print and web applications If RALEWAY is not possible then this may be substituted with ARIAL Regular Bold RALEWAY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 30

TEXT HIERACHY RALEWAY Body text Font Weight Regular Tracking 0 em Sentence Case Sub Headings Font Weight Bold Tracking 0 em Sentence Case MAIN HEADING Font Weight Bold Tracking 200 em ALL CAPS 31

2 3 CUSTOMER SEGMENTATION 32

OUR SEGMENTATION To support web navigation and in keeping with our customer focused values we have developed clear themes around our different client segments 33

HOME OWNERS COLOUR CODES CMYK 61 16 100 2 RGB 117 161 37 HEX 75a125 IMAGERY COLOUR TONES 80 60 40 20 CALL TO ACTION BUTTONS CTA BUTTON CTA button before mouse hover Button Colour 75A125 Text White CTA BUTTON CTA button mouse hover Button Colour 000000 Text White 34

COMMERCIAL PROPERTY OWNERS COLOUR CODES CMYK 15 83 100 5 RGB 200 67 23 HEX c84317 IMAGERY COLOUR TONES 80 60 40 20 CALL TO ACTION BUTTONS CTA BUTTON CTA button before mouse hover Button Colour c84317 Text White CTA BUTTON CTA button mouse hover Button Colour 000000 Text White 35

INSURANCE BROKERS COLOUR CODES CMYK 89 54 8 1 RGB 20 104 168 HEX 1468a8 IMAGERY COLOUR TONES 80 60 40 20 CALL TO ACTION BUTTONS CTA BUTTON CTA button before mouse hover Button Colour 1468a8 Text White CTA BUTTON CTA button mouse hover Button Colour 000000 Text White 36

DUAL BRANDING Intermediary partnerships form an important part of RebuildCostASSESSMENT com s business strategy As a result we are supportive of dual branding as a promotional tactic We request that our partners follow our brand guidelines and focus primarily on the use of our online brand within any dual branded promotional material We have developed a suite of templates our partners may use to assist them in dual branding Please see our website for more information or contact us 37

3 0 CONTACT 38

HOW TO GET IN TOUCH CALL US ON 01305 215535 EMAIL US ON info rebuildcostassessment com VISIT OUR WEBSITE www rebuildcostassessment com 39

Rebuild Cost Assessment Limited a company Regulated by RICS Rebuild Cost Assessment Limited Registered Office The Pavilion Botleigh Grange Business Park Hedge End Southampton SO30 2AF Registered in England with number 09746801 40